Metinvest Digital attends Microsoft Digital Evolution Forum

Modern business is driven by digital technology. The rate of change that they set increases exponentially. Many companies are talking about the need for digital transformation. However, as practice shows, not everyone can effectively manage digitalization projects. What should be the role of a leader for digital transformation projects to achieve their goals? What is the first thing you need to pay attention to? Sergiy Detyuk, CEO of #MetinvestDigital, spoke about this in his speech at the Digital Evolution Forum.

A few points from his speech:

— Digital transformation is not so much about the introduction of technology, but about changing the culture of the company. Among the top reasons that lead to the failure of digital change projects is an underestimation of the importance of corporate culture and insufficient involvement of top management in the process.

Companies come to digital transformation, on the one hand, through strengthening the competition market, and on the other hand, in the search for new opportunities for business growth. About 86% of CEOs see digital technology as a top priority for business development.

70% of organizational change projects fail or fail to achieve their goals. In digital transformation projects — 84%. For the successful implementation of digital transformation projects, a modern leader must find the right balance between the needs of the business and the capabilities of IT and technology.

 Given the growing role of digital technology, the familiar for all Business Development is turning into Business DIGITAL Development.