Customer Relationship Management – SAP Cloud for Customers

Business needs a robust customer relationship management (CRM) system to understand customers and manage their needs and behaviors effectively. A proper understanding of customer needs helps to improve the quality of customer service, work towards increasing customer satisfaction, build strong relationships with customers and increase their loyalty. The implementation of a customer relationship management system based on SAP Cloud for Customer (C4C) and its integration with SAP Configure, Price and Quote (CPQ) allows you to more effectively solve each order, attract new customers, retain existing customers, and accelerate business growth.

 

SAP Cloud for Customer | SAP Configure, Price and Quote:

SAP C4C is a cloud-based software to build and manage customer relationships. Target groups of SAP C4C include all areas of the company that have contact points with customers, particularly sales, marketing, and servicing. SAP CPQ is a cloud-based software for sales offices that is focused on building complex product configurations and customer price quotes, as well as managing them.

SAP C4C/SAP CPQ solutions will allow your organization to gain benefits for the business from the comprehensive approach to customer relationship:

  • Carry out global transformation of sales
  • Create a single centralized customer database with the customer relationship history
  • Organize a contract placement process starting from Lead to the level of placing orders in SAP ECC systems
  • Generate a single directory and system of product configuration in line with customer requirements
  • Automate the process of contract margin calculation and discounting
  • Assess the sales system efficiency in real time

 

Metinvest Digital has experience in digital transformation of customer relationship systems based on SAP C4C | SAP CPQ solutions and will help your organization to:

  • Conduct a technical audit of the existing situation
  • Develop a roadmap for customer relationship system integration
  • Ensure the development of add-ons at a customer request
  • Integrate a solution into the company's technological landscape
  • Provide technical support and update of the solution

Consultation

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